Posts Tagged ‘web communication plan’

Every tweet is a waterfall: Coldplay on the net

December 20, 2011 Leave a comment

Social Networks have turned upside down the way brands interact with customers. Today, we could say that participating actively in social networks is almost essential to succeed in business. Coldplay band is aware of the relavance the Internet has, and so has developed a commincation strategy that enables their music to be advertised on the net.

Susan Payton ” Whether it’s you or someone else at your company, you need to dedicate someone to social media strategy.

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Cristiano Ronaldo in Social Networks

December 19, 2011 Leave a comment

El valor de un futbolista, y me refiero a su valor en euros, ya no solo depende de lo bien o mal que juegue, sino de la comunicación que sea capaz de mantener. Internet es una oportunidad magnífica, aunque pocos lo aprovechan. (Yuri Morejón, director of Comunicar es ganar) Read more…

The Coca-Cola Company speaks through the web

December 17, 2011 1 comment

The Coca-Cola Company is a worldwide beverage business using different social networks and web communication tools to spread as a company and to keep in touch with its consumers.

According to John Costello,

[…] this is the age of the internet. Millions of people use the internet every day.

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Analyzing Man-United Web reputation

November 20, 2011 Leave a comment

Manchester United Football Club is a worldwide company that is having an interesting use of the web, in order to spread their brand. In that sense, I will analyze the use of social networks and microblogging such as Facebook and Twitter as well as other ways which are used by this club in order to communicate and spread its brand. What are the strategies that this club is using to spread its name? Are they really effective? What are the weak points of this strategy?

“Only Google, Apple, the BBC, Dyson and Facebook are better known brands, marketing experts revealed recently, making it a bigger draw to advertisers than Coca Cola and Microsoft Says Graham Hiscott.

The success of this company is clear, but how they do it?  I will try to develop and explain these issues in the next lines. Read more…

Web Communication Plan

January 7, 2011 Leave a comment

In the Web Communication Plan, I am going to write about UD Hosting. A wide range of accommodation is available to all students at the University of Deusto who may need it: Deusto Halls of Residence at Bilbao Campus and, the Accommodation Service at San Sebastian Campus as well as Students accomodation and orientation.

References:” Retrived 12 May 2011

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