Marka pertsonalen sortze eta kudeaketa egokia sarean

“Personal branding, by definition, is the process by which we market ourselves to others” Dio Dan Schawbel personal brandingean aditua denak.

Bizitzen ari garen sare sozialen boom honetan hainbat termino berrira egokitu beharrean aurkitzen gara, eta marka pertsonala ere, bete-betean kokatzen da termino horien artean. Dan Schawbelek hausnartu bezala, gure marka pertsonala sortu eta kudeatzea oso gomendagarria da. Izan ere, Marka izenez ezagutzen duguna, laster lotu daiteke produktuetara, objetuetara. Eta pertsonak? Gaur egun argi dago pertsona batzuen eta beraiek saltzen dituzten produktuen arteko lotura. Zentzu horretan aditu honek hausnartu bezala, asko izango dira pertsonen markak famatuekin soilik lotzen dituztenak, baina errealitea uste horretatik urrun dago,

“Many people think that personal branding is just for celebrities such as Paris Hilton or Britney Spears, yet each and every one of us is a brand” dio Dan Schawbelek, duda izpirik gabe.

Guk ere badaukagu gure marka pertsonala eta hori argi geratzen da sarean eta sare sozialetan, hartara, gure marka hori babestu eta zaindu beharko genuke, edonork gure informazioa bilatu nahiez gero bere aurrean gure identitate propioa izan eta mantentzeko.

Social Media for the best Personal Branding

Dan Schawbel in his article How to Use Social Media for Personal Branding give us some advises to create a good Personal Branding using Social Networks.

Most people online are building “a brand,” but sometimes people forget whose brand they are building and if they are making the right strategic moves. For instance, if your Twitter handle reads “@fastcar,” then you aren’t building your own personal brand. When people retweet you, they are viewing @fastcar and not your full name. So stop for a second and consider what brand you’re trying to build and why. Are you looking to become an industry expert, or are you focused on establishing your company’s name, or both? We’ve seen a lot of successful personal brands explode online because they’ve either thought about how they would like to be perceived or they have slowly grown into their current roles, by experimentation, luck and hard work. I could write a post explaining how to use TV advertising or radio to build your brand, but most of you won’t shell out thousands of dollars for something that most people will ignore anyways. Social media, on the other hand, allows you to connect directly with the audience you want to target, on common ground, and build relationships.

Identitate erreala eta amestutako identitatea?

Fernando Polorekin internet jada zeharo barneratuta daukagun gauza dela esan dezakegu eta horregatik ez zaigu arraro egiten etxeetan interneteko zerbitzua izatea. Are gehiago, XX. mendearen amaieran interneta nola erabiltzen irakasten hasi ziren ikastetxeetan, honi esker, gehiengoak behintzat, oinarrizko ezagutza badu. Mementu honetan arrakasta eta pisu handia izaten ari diren web orriak sare sozialenak dira, nekez topatuko dugu sare sozial baten partaide ez den norbait.

“Ya no buscamos las noticias, ellas nos encuentran” Eric Qualmann, Socialconmics-en egilea.

William Arruda and Kirsten Dixson: Beware that people are googling you

William Arruda and Kirsten Dixson, personal branding consultants, point out:

People are googling you. People who matter—colleagues, employees, managers, clients, hiring managers and executive recruiters—are making judgments about you based on what they find online.