McDonald’s is a worldwide known company and of course it also makes use of the social networks to advertise itself. According to this article written by Andrea Watts:
“So the point is, in order for your small business to succeed, you need a social media marketing strategy. Your social media interaction will build your brand, and encourage your consumers to interact with the company on a more personal level, rather than a relationship solely based on simple buy-sell transactions.” Read more…
In the first year of the degree of Modern Languages in the University of Deusto, students had to choose what third language they were going to study. The choices were Italian, French, German and Chinese. When I noticed we were going to start from the beginning in all the languages, I decided to take Chinese, a language which is getting more and more important since China has become an important economical power in the world. One of these things which make Chinese so appealing is that according to a report made by The Boston University:
“The study of the Chinese language opens the way to different important fields such as Chinese politics, economy, history or archaeology. But to study Chinese finally means to study a culture, a people”.