Author Archive

Wikipedia adventure

May 17, 2012 Leave a comment

Wikipedia, The Free Encyclopedia, has been our territory of study during the last weeks. The main target was developing a complete article or improving and translating an already published one, that is to say, the objective was immersing ourselves in this deep and global ocean in which lots of information swim constantly. And, honestly, the aftermath has been pretty satisfactory.

In my groups´s case, our first approach to Wikipedia started with the enlargement of the Chinese and English publications about the film Spring Subway. Our next step was creating the Spanish, German, French and Basque version of this specific film and translating the containing information into the selected different languages. This proccess has suppossed quite an effort since we have tried to maintain the essence of the original text while adequating it to a natural passage in each version. Once the texts were entirely edited, we moved on to the next chapter: changing the articles to Wikipedia format. This meant creating a new account in the free encyclopedia and becoming a collaborating volunteer in this global proyect. So time to get down to business!

The fact that we all were already used to wiki format helped quite a lot; in addition to this, Wikipedia has a really useful introductory help point which is easy to access from the first time you get into the encyclopedia. Moreover, taking some other articles like models to our own work has been advantageous, as it has shown us the best way to develope our new texts. This latter idea has also been vital in order to attach our film´s information table and to upload the poster´s image. Consequently, we have managed to create new uniformed articles that will improve one of Wikipedia´s aims: offering multilingual information about an specific topic. In a nutshell, the Wikipedia adventure has let us open a new world of almost unlimited possibilities based on collaborative principles and, from now on, we will definitely make the most of this opportunity!


Chinese cinema: “Spring Subway”

March 20, 2012 Leave a comment

The Infomation Management group I am part of is preparing a Wikipedia article that will be focused on the Chinese film Spring Subway from 2002. In order to analyze and understand it, I have selected some reliable sources related to Chinese contemporary cinema.

Firstly, the author of my first source is Jerome Silbergeld, a Professor of Art History at the University of Washington, Seattle, and the author of several books on twentieth-century Chinese painting, Asian art and especially, Chinese cinema. Besides, his work has been cited in at least 11 books, most of them related to Chinese Fine Arts.

Secondly, Paul Clark is a senior Lecturer at the University of Brighten where he teaches in the school of Historical and Critical Studies, and he has written two of the books included in my sources and also some others like The Chinese Cultural Revolution: a history and has cooperated with Bonnie S. McDougall (a professor of Chinese at the University of Edinburgh) in other work about Chinese cinema Film in contemporary China: critical debates, 1979-1989.

Thirdly, Laikwan Pang is an associate professor in the Department of Cultural and Religious Studies at the Chinese University of Hong Kong. His book explores the history, ideology, and aesthetics of China’s left-wing cinema movement and it has been cited in 6 other books according to Google Books.

In fourth place we have George Stephen Semsel, Xihe Chen and Hong Xia. The former is a professor of Film at Ohio University who worked as a Foreign Expert in the Chinese film industry in Beijing; Xihe Chen is a fellow of the China Film Art Research Center and he is completing his Ph.D. at Ohio State University; and the latter, Hong Xia is on the editorial staff of Film Art (Dianying Yishu), a theoretical journal published by the China Film Association.

Finally, as we can see, all authors are scholars or proffesionals whose work is related with Chinese cinema and most of them have collaborated in some other works related to this topic, therefore, there are reliable and relevant sources and their work would help developing my Wikipedia article.

  1. Silbergeld, J. China into film: frames of reference in contemporary Chinese cinema. Reaktion Books, 1999. BibTeX [silbergeld1999china]
  2. Clark, P. Chinese cinema: culture and politics since 1949. Cambridge University Press, 1987. BibTeX [clark1987chinese]
  3. Clark, P. Reinventing China: a generation and its films. The Chinese University Press, 2005. BibTeX [clark2005reinventing]
  4. Pang, L. Building a new China in cinema: the Chinese left-wing cinema movement, 1932-1937. Rowman \& Littlefield Publishers, 2002. BibTeX [pang2002building]
  5. Semsel, GS and Chen, X and Xia, H. Film in contemporary China: critical debates, 1979-1989. Praeger, 1993. BibTeX [semsel1993film]

Reference library: BibTeX

Dani Martínez: making laugh via social networks.

December 2, 2011 Leave a comment

Dani Martínez (Spanish comedian, actor and TV presenter) publishes, advertises and promotes his work in many social networks and blogs, since he knows the importance of developing a good web communication strategy nowadays. For that the comedian uses his personal web (Dani Martínez Web), his Twitter account (@danimartinezweb) and his Facebook page (Dani Martinez). In addition to this, his work and news appear on numerous other pages such us in Otra Movida program´s page (Otra Movida) and in his fans blogs, webs and Twitter accounts. Even if he has taken part in many TV series which have shot him to fame, a significant part of his marketing campaign is developed through social networks, as his friends and followers in Facebook and Twitter keep on growing day by day.

The actor keeps daily in touch with his fans and has a quite large list of followers (around 450.000, 2011.14.10) as he always sends rather funny comments. The personal description on his Facebook page could be an example:

Sobre mí: Personaje que se dedica a las variedades

(Véase en Wikipedia Norma Duval).

The “Top 100 most popular Facebook pages in the world 2011”, for instance, evidences that comedy pages like comedy shows or comedians are among those who have more fans on this social network. These are some examples: Family Guy, South Park and The Simpsons, which have around 30.000.000 fans (23/10/2011). This means Facebook users search for humour and funny pages, as they want to entertain and amuse themselves while using the web. This may be one of the reasons why Dani Martinez is such a success on Facebook and other social networks.

In 5 Proven Twitter Marketing Strategies by Todd Wasserman (2011.06.22), five ways of promoting a brand or individual are explained. Here you have one of their tips: using hastaghs.

While “follow us on Twitter” messages from marketers appear ubiquitous, hashtags can be more effective.

Dani Martínez follows this strategy and uses both national and worldwyde trending topics and hastaghs for his own promotion. In fact, he has started some hastaghs that eventually become TT in Spain, for instance: #queprefieres.

In a nutshell, Dani Martínez has developed a really effective marketing strategy via social networks that is making him nationally well-known. He has actually taken into account experts such as Claire Jarrett´s, British online marketing consultant, statements:

Corporations have begun to acknowledge the importance of social media sites in making a mark in the business field. All the latest launches, announcements and other ongoing incidents related to a company are now announced through these social media sites.

– Picture from: Quique Rodrígez (2011-01-11) Entrevista a Dani Martínez (Tonterías Las Justas) . In a Fuego lento, retrieved 2011.11.25 from

– Todd Wasserman (2011.06.22)5 Proven Twitter Marketing Strategies. In Mashable, retrieved 2011.11.06 from

– Antony Mayfield (2010.10.7). 8 Quick Tips for Developing a Facebook Marketing Strategy. In Mashable Retreived 2010.12.24 from

– Clare jarret (2010.12.21) An Insite Into Social Media Sites. In RINF News, retrieved 2011.11.25 from

Gaur egungo arte hauslea: BANSKY

November 17, 2011 2 comments

Bansky berak esan zuenez: 

“A wall is a very big weapon. It’s one of the nastiest things you can hit someone with.”

Bansky kaleko artista bat da, poesiaren terrorista, irudi-aztoratzailea. Bere artea graffitietan, stencilsetan eta hiriguneetako instalazioetan oinarritua dago. Baina arte honek helburu sakon bat ere badu: gaur egungo gizartea asaldatzea eta kapitalismoa, boterea duten erakundeak, gerrak, eta abar kritikatzea irudi eta hitz politen bidez. Beraz, Bansky gaur egun aurkitzen hain zaila den irudimena garatzen du, gizartea esnatu dadin, aldaketaren hazia ereituz. Read more…

The key to having MILLIONS (of followers)

November 17, 2011 Leave a comment

Alvin Toffler, the American writter known for his works about digital revolution, communication revolution and technological singularity, said:

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn.”

Taking our current technological society into account, it is essential for everybody learning how to create an appropriate digital image and how to use social networks to achieve this purpose. Companies and individuals around the world try to sell a product or even themselves via social networks in order to climb steps in the ladder of success. They all look for a moving publicity campaign, self-promotion or job opportunities. If your aim is making yourself known developing a top-quality image without any expenses in your marketing campaign, here you have a one in a lifetime opportunity: the four keys to success via social networks.

With the “FaceBOOM”, the “Twiter Addiction” and the motto “I think, therefore I blog” being more and more recurrent in our society, we all should build an effective social media management strategy. The online community of these social networks has unthinkable possibilities, from sharing famous people´s private photos around the world in a few seconds, to making a society be aware of their rights and stirring up a social revolution. So, read carefully my four basic tips and put your mind to your online marketing campaign! Read more…

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