Jean Baudrillard was a French sociologist, philosopher, cultural theorist, political commentator and photographer that was born in 1929 in Reims and died in 2007. He used to move around the area of postmodernism and post-structuralism. In the next lines, some of his most important ideas about reality will be explained.
The simulacrum is never that which conceals the truth–it is the truth which conceals that there is none. The simulacrum is true
In this book he makes an attempt to seek the relationship among reality, symbols, and society. In Simulacra and Simulation Jean Braudrillard explains how the reality has been replaced by symbols and signs, and as a consequence, he thinks that now humans live in a “simulation of reality”. In this world, the reality has become irrelevant for our understanding of life. In the opinion of the author, the society is saturated with all these simulacra and as al being are mutable now, they have become meaningless. In the next fragment of his word, he explains our actual situation, “The age of simulation” and what this means:
The transition from signs which dissimulate something to signs which dissimulate that there is nothing, marks the decisive turning point. The first implies a theology of truth and secrecy (to which the notion of ideology still belongs). The second inaugurates an age of simulacra and simulation, in which there is no longer any God to recognize his own, nor any last judgment to separate truth from false, the real from its artificial resurrection, since everything is already dead and risen in advance
As we have seen, Jean Baudrillard is quite known and has developed a huge work with a lot of books. However he has also been critizized by some scholars as for example from Alan Sokal, famous due to his criticism to postmodernism:
Baudrillard is not disputing the trivial issue that reason remains operative in some actions, that if I want to arrive at the next block, for example, I can assume a Newtonian universe (common sense), plan a course of action (to walk straight for X meters, carry out the action, and finally fulfill my goal by arriving at the point in question). What is in doubt is that this sort of thinking enables a historically informed grasp of the present in general. According to Baudrillard, it does not. The concurrent spread of the hyperreal through the media and the collapse of liberal and Marxist politics as the master narratives, deprives the rational subject of its privileged access to truth. In an important sense individuals are no longer citizens, eager to maximise their civil rights, nor proletarians, anticipating the onset of communism. They are rather consumers, and hence the prey of objects as defined by the code.
Probably there are many different type of opinions about the works of this scholar, but it is clear that he offered different ideas. Jean Baudrillard left us the 6 March of 2007 but his works remain with us, always offering the ideas of their father. Moreover, it has to be said that there is an International Journal of Baudrillard Studies, which is an “international, peer-reviewed, open access , non-profit, transdisciplinary publication” edited by Gerry Coulter that is dedicated to engaging the thought and writing of Jean Baudrillard.
Apart from that, and if we analyze the relevance of the sources about the author, we can say that they are relevant because both The European Graduate School and The Stanford Encyclopedia of Philosophy are well known and respetable sources. Morevoer, his own book, Simulacra and Simulation, is also a first choice source with his own thoughts.
- Stanford Encyclopedia of Philosophy (2003)”Jean Baudrillard” Retrieved 22.04.2012 from http://plato.stanford.edu/entries/baudrillard/ Found in Google.
- The European Graduate School “Jean Baudrillard – Biography” Retrieved 22.04.2012 from http://www.egs.edu/faculty/jean-baudrillard/biography/ Found in Google.
- Jean Baudrillard. (2012, April 2). In Wikipedia, The Free Encyclopedia. Retrieved 10:51, April 23, 2012, from http://en.wikipedia.org/w/index.php?title=Jean_Baudrillard&oldid=485206561
- Alan Sokal. (2012, April 10). In Wikipedia, The Free Encyclopedia. Retrieved 11:03, April 23, 2012, from http://en.wikipedia.org/w/index.php?title=Alan_Sokal&oldid=486715578Simulacra and Simulation. (2012, April 22). In Wikipedia, The Free Encyclopedia. Retrieved 11:04, April 23, 2012, from http://en.wikipedia.org/w/index.php?title=Simulacra_and_Simulation&oldid=488721873
- Baudrillard, J. (2005). Cultura y simulacro. Retrieved from http://books.google.com/books?hl=es&lr=&id=ZYeYn9AiMqgC&pgis=1
Jean Baudrillard photo. Retrieved 23/04/2012 from http://lukeinlimbo.wordpress.com/2010/10/27/interpreting-meaning-as-pharmakon-the-good-the-bad-and-the-hyperreal-in-andy-warhol%E2%80%99s-mao-paintings/
John Florian Sowa is the computer scientist who invented conceptual graphs, a graphic notation for logic and natural language, based on the structures in semantic networks and on the existential graphs of Charles S. Peirce.
John F. Sowa said:
“A semantic network or net is a graphic notation for representing knowledge in patterns of interconnected nodes and arcs.” Read more…
Bizitzen ari garen sare sozialen boom honetan hainbat termino berrira egokitu beharrean aurkitzen gara, eta marka pertsonala ere, bete-betean kokatzen da termino horien artean. Dan Schawbelek hausnartu bezala, gure marka pertsonala sortu eta kudeatzea oso gomendagarria da. Izan ere, Marka izenez ezagutzen duguna, laster lotu daiteke produktuetara, objetuetara. Eta pertsonak? Gaur egun argi dago pertsona batzuen eta beraiek saltzen dituzten produktuen arteko lotura. Zentzu horretan aditu honek hausnartu bezala, asko izango dira pertsonen markak famatuekin soilik lotzen dituztenak, baina errealitea uste horretatik urrun dago,
“Many people think that personal branding is just for celebrities such as Paris Hilton or Britney Spears, yet each and every one of us is a brand” dio Dan Schawbelek, duda izpirik gabe.
Guk ere badaukagu gure marka pertsonala eta hori argi geratzen da sarean eta sare sozialetan, hartara, gure marka hori babestu eta zaindu beharko genuke, edonork gure informazioa bilatu nahiez gero bere aurrean gure identitate propioa izan eta mantentzeko.