Home > Social networks > Social networks: From social tools to millionaire advertising business

Social networks: From social tools to millionaire advertising business

At the begining,  social networks borned to help people to keep in touch. A new kind of communication. But these tools became bigger, with thousands of users and keep the neccessary resources is expensive, so publicity came to its rescue. And with it the games, the organizations profiles and the celebrities. We have a lot of it to choose: FacebookTwitterTuentiMySpace…but in the end is the same story with a different name.

Aparently, as Social Media Marketing explains, advertisment on social networks is 40 times more efective than traditional. This is because is a more personalized publicity, closer to the consumer. With the information that users publish in their profile and the information that social networks collect, the advertisments of each person are carefully choosed. In fact, Facebook and Google(who has a new social network) are the main drivers of advertising growth in the U.S. All is analized to get the best results. There are even studies for know when is the best moment to update your business porfile. According to a study by the northamerican company Vitrue (October 2010)

 The days when are more comments and interactions in Facebook are Wednesday, followed on Tuesday and Thursday. Best day to publish a promotion is Friday, but for fast food restaurants, for example,  is best do it in Wednesday, and  the mornings posts are which generate a greater amount of feedback and interactions.

Last year,  José Luis Orihuela published an article about best 50 companies in Internet. In the list, the more succesful publicity on Facebook was from Coca-cola, Starbucks, Disney, Victoria’s Secret and iTunes. 47% of companies use Facebook to find clients. One of the most  favored sectors has been the entertainment: Musicians, Actors, Tv programs..now have a social network profile is essential, and reports them a lot of benefits and greater loyalty from the fans. But, so many promotion and publicity can be too much for the consumers and get the opposite effect. This maybe is one of the reason because MySpace has been forget.

So, even social network are useful for us, we have to be careful and not be manipulated.

References:

  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: