Archive for July, 2011

Promised Land

Cover of "The Promised Land (Modern Libra...

Cover via Amazon

The promised land is a book writen by Mary Antin. In this novel the author talks about the main differences that she saw when she emigrated from Russia to the United States.  The main themes of the story are the immigration and also the process that the immigrant take to become citizens of a different country: This is an important and interesting theme because immigration is very important nowadays and we should try to understand the people that leave everything behind them searching for a better life in a foreign country. Read more…

My web comunication plan WikiLeaks y Cablegate

WikiLeaks y Cablegate ejemplifican la verdadera fuerza de las redes sociales y de las cibercomunidades, que al fin y al cabo son los que hacen poderosas estas herramientas.

Antes de empezar a crear un blog sobre My Web Communication Plan quería encontrar una organización, privada o pública, en la que pudiéramos ver la verdadera importancia de usar las redes sociales para darse a conocer, vender o simplemente estar presente en la vida cotidiana de la gente. Tras estar buscando entre diversas compañas y organizaciones al final escogí hacer mi “My Web Communication Plan” sobre WikiLeaks y su otra página CableGate. Read more…

Social networks: From social tools to millionaire advertising business

July 10, 2011 1 comment

At the begining,  social networks borned to help people to keep in touch. A new kind of communication. But these tools became bigger, with thousands of users and keep the neccessary resources is expensive, so publicity came to its rescue. And with it the games, the organizations profiles and the celebrities. We have a lot of it to choose: FacebookTwitterTuentiMySpace…but in the end is the same story with a different name.

Aparently, as Social Media Marketing explains, advertisment on social networks is 40 times more efective than traditional. This is because is a more personalized publicity, closer to the consumer. With the information that users publish in their profile and the information that social networks collect, the advertisments of each person are carefully choosed. In fact, Facebook and Google(who has a new social network) are the main drivers of advertising growth in the U.S. All is analized to get the best results. There are even studies for know when is the best moment to update your business porfile. According to a study by the northamerican company Vitrue (October 2010)

 The days when are more comments and interactions in Facebook are Wednesday, followed on Tuesday and Thursday. Best day to publish a promotion is Friday, but for fast food restaurants, for example,  is best do it in Wednesday, and  the mornings posts are which generate a greater amount of feedback and interactions.

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UN’s Web Communication Plan

July 10, 2011 Leave a comment

A Web communication plan is important for  any organization to get a good promotion and coverage. Here i’m going to analize UN’s Web communication plan. The activity that such a large organization generated
can be overwhelming and chaotic if it’s not managed properly. All of this is managed by the Department of Public Information, that

Serves as liaison between the UN and  civil society. The Department of Public Information is working to spread the message of the United Nations in the world to help the public better understand the activities and objectives of the United Nations.

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Identity in the global multiculturality

July 10, 2011 Leave a comment

Amin Maalouf  is a writer who knows a lot about conflicts of  identities. Amin was born in Lebanon, part of the Melkite Greek Catholic community , grow up in Egypt , and now lives in Paris for 36 years. Because this mixsure, people often ask him if he feels more french or more lebanese, and how is he feel about that question, is the summary of one of his books:

For a long time that nagging question makes me smile. Not anymore, because I think that reveals awidespread view that I believe is dangerous. Maalouf(1998:10)

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WWI, the great war and the League of Nantions.

The first world war, also know as the “great war”, was a major war centred in Europe that began on 28 July 1914 and lasted until 11 November 1918. It involved all of the world’s great powers,which were assembled in two opposing alliances: the Allies (centred around the Triple Entente) and the Central Powers (originally centred around the Triple Alliance). More than 70 million military personnel, including 60 million Europeans, were mobilised in one of the largest wars in history. More than 9 million combatants were killed, largely because of great technological advances in firepower without corresponding advances in mobility. It was the sixth deadliest conflict in Western history (source Wikipedia). Read more…

Categories: History

The Subject of my Choice: ¿Ha fracasado la Multiculturalidad?

Tal y como dijo un erudito inglés en el siglo XVIII,  si vemos un perro tratando de caminar sobre dos patas no deberíamos criticarlo por su fracaso, ni criticarlo por su malformación, sino felicitarle por intentar caminar a pesar de todo.

La metáfora expuesta nos hace reflexionar sobre cómo es actualmente el pluralismo cultural. Puede que no funcione bien, pero por ello no debemos abandonarlo a su suerte. El pluralismo cultural se ve sometido a problemas e insuficiencias (camina aún sobre dos patas), pero estos problemas se deben muchas veces al poco apoyo de los grupos políticos o a su malformación que se debe aún a su reciente aparición. Pero lejos de burlarnos de ello, debemos alegrarnos de que  existe y si existe, nosotros como ciudadanos no debemos abandonarlo, ni mofarnos de él; sino celebrarlo y mantenerlo, y trabajar con él para que mejore. Read more…

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