Web Communication Plan – HÓ 2.0

This is a post based on my report analyzing the Web Communication Plan of Alhóndiga Bilbao . It have explored and explained how this company uses its social network facilities, such as Facebook or Twitter, and how it manages and functions its own official web-site. I have chosen Alhóndiga Bilbao because of its HÓ 2.0 plan that seems to me quite appealing and complete.http://www.alhondigabilbao.com/redes-sociales

 

 

Social networks

It has a page in Facebook http://www.facebook.com/pages/AlhondigaBilbao/264938086920

 “AlhóndigaBilbao aspira a convertirse en un centro de referencia para el desarrollo y difusión de la cultura urbana, la actualidad, las nuevas tendencias y la salud. Un lugar de encuentro en el que disfrutar, conocerse mejor y aprender.”

According to Melissa Ward, “Through linking and connecting with other web sites and social media web portals not only can you get your message across but you can share with real human faces, express and receive real thoughts and options. Open your business up to real dialog, two way conversations with a huge group of potential consumers; a.k.a the community.”

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According to Melissa Ward on technology management, “No one cares if you have the biggest or fastest mouse trap, they simply want to know it is going to capture more mice.”

According to Antony Mayfield “These might seem like resource-intensive options, but marketing is rarely free. Facebook has the potential to reach a massive audience, but it’s a competitive marketplace for attention, so you need to fight for your fans. Of course, once you’ve got your fans, you’ve got to make sure you use them well. A massive fan base left disengaged can quickly lose interest. However, with the right community management strategies, your Facebook fan base can be a powerful tool.”

Microblogging

http://twitter.com/alhondigabilbao

Followers: 471; 336 Tweets

The vast mayority of the tweets were mere information about inner programs, services and promotions, without relating information to comunal issues neither providing room for discussion and comment. So, according to Melissa Ward, “Potential customers want interaction and most importantly to feel like they have a stake in your product or service. Opening up a two way dialog and thereby building and being involved in the community at large is the most effective way to break out your brand and specific product or service.”

THE OFFICIAL WEB SITE
With no doubt, the most important, complete and accurate way that Alhóndiga Bilbao has to promote itself in the Internet is the official web-site of the company: http://www.alhondigabilbao.com.

 BLOGS

  http://kurosawaalhondigabilbao.wordpress.com/

 http://hirubloga.wordpress.com/

http://yoquieroserblogger.wordpress.com/

http://www.nettoki.com/

YOUTUBE

AlhóndigaBilbao also has its own channel in Youtube, AlhóndigaBilbao,

IVOOX

http://www.ivoox.com/escuchar-alhondiga-bilbao_nq_1570_1.html

BLIP.TV

http://alhondigabilbao.blip.tv/

VIMEO

http://www.vimeo.com/user2552477

It shows a huge presence in a wide range of media tools but it fails in the interaction with its consumers.

 

References

–HÓ 2.0. (2010, May). In alhondigabilbao.com . Retrieved 22:08, December 21, 2010, from http://www.alhondigabilbao.com/redes-sociales

–La Alhóndiga (Bilbao). (2010,November 29). In Wikipedia, The Free Encyclopedia. Retrieved: 20:08, December 21, 2010 from http://es.wikipedia.org/w/index.php?title=La_Alh%C3%B3ndiga_(Bilbao)&oldid=42157249.

–Isuri Sormenezko Zerbitzuak elkartea. Gazteentzako blog tailerra. Alhóndiga Bilbao. (2010,September 15). In WordPress. Retrieved 21:54, December 21, 2010, from http://yoquieroserblogger.wordpress.com/

– Melissa Ward, Web Strategist and Communication Expert.(, ) “Your Web Communication Strategy”. In . Retrieved 22:16, December 22, 2010 from http://www.selfgrowth.com/articles/Your_Web_Communication_Strategy.html

–Alhondiga Bilbao. (2009, October 1). In http://alhondigabilbao.ivoox.com. Retrieved 21:25, December 21, 2010, from http://www.ivoox.com/escuchar-alhondiga-bilbao_nq_1570_1.html

–Alhóndiga Bilbao presenta su proyecto en las redes sociales de internet. (2010, December 22). Noticias EFE. In hoy tecnologia abc. Retrieved 9:43, December 22, 2010, from http://www.hoytecnologia.com/noticias/Alhondiga-Bilbao-presenta-proyecto/121537

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