BBC’s Web Communication Plan
The BBC is the principal public service transmitted in the United Kingdom. Moreover, it is the largest broadcasting corporative in the world. Its global success is partly due to its ability and willingness to adapt to new technologies, such as digital networks. This attitude responds to the increasingly demand of an interactive and participant communication in mass media. According to Peter Horrock, the new director of BBC World Service, today social media […] provides journalists with a wider range of opinion, and gives them access to a whole range of voices.
This media organization makes the most of the tools the Internet offers. For instance, the BBC has several Facebook pages where articles and videos are updated. By means of this social network, the audience can express its opinion about the matter under discussion. Furthermore, the British channel owns various Twitter accounts, each of them specialised in a field, such as BBC Business or BBC Tech. BBC’s online presence also includes several web pages, a blog network, various MySpace accounts and a Youtube channel.
As for Mellisa Ward, web strategist and communication expert, interactive dialog, and community involvement are the keys to building a successful business both online and off. Thus, news organizations, as the BBC, have professionalized their approach towards social media. As a result of the introduction of such technologies, the BBC has gained a wider audience and a worldwide reputation for its good service and reliability.
“We have two ears and one mouth so that we can listen twice as much as we speak” Epictetus
BBC. (2010, December 19). In Wikipedia, The Free Encyclopedia. Retrieved 14:08, December 10, 2010, from http://en.wikipedia.org/w/index.php?title=BBC&oldid=403179484
Bunz, Mercedes (2010, February 10) “Q&A: BBC World Service director Peter Horrocks on social media and news”. The Guardian. Retrieved December 22, 2010, from http://www.guardian.co.uk/media/pda/2010/feb/10/peter-horrocks-social-media
Ward, Melissa. (2010, December 18) “Your Web Communication Strategy”. (2010, December 18). Retrieved December 13, 2010, from http://www.selfgrowth.com/articles/Your_Web_Communication_Strategy.html