Since Zapatero made public last July that the elections would be brought forward, the candidates from the different parties have been giving particular importance to Microblogging usage, specially on Twitter. Candidates have been tweeting what they were doing or, what they intended to do, if they reached the power. The Nielsen Study has analyzed the Twitter accounts of Alfredo Perez Rubalcaba (PSOE) and Mariano Rajoy (PP) and shows that both politicians twitters were quite inexpressive and not too well developed. Ester Mascaró, looking through the Study, confirms that both accounts were not optimized. Read more…
A Web communication plan is important for any organization to get a good promotion and coverage. Here i’m going to analize UN’s Web communication plan. The activity that such a large organization generated
can be overwhelming and chaotic if it’s not managed properly. All of this is managed by the Department of Public Information, that
Serves as liaison between the UN and civil society. The Department of Public Information is working to spread the message of the United Nations in the world to help the public better understand the activities and objectives of the United Nations.