Dani Martínez (Spanish comedian, actor and TV presenter) publishes, advertises and promotes his work in many social networks and blogs, since he knows the importance of developing a good web communication strategy nowadays. For that the comedian uses his personal web (Dani Martínez Web), his Twitter account (@danimartinezweb) and his Facebook page (Dani Martinez). In addition to this, his work and news appear on numerous other pages such us in Otra Movida program´s page (Otra Movida) and in his fans blogs, webs and Twitter accounts. Even if he has taken part in many TV series which have shot him to fame, a significant part of his marketing campaign is developed through social networks, as his friends and followers in Facebook and Twitter keep on growing day by day.
The actor keeps daily in touch with his fans and has a quite large list of followers (around 450.000, 2011.14.10) as he always sends rather funny comments. The personal description on his Facebook page could be an example:
Sobre mí: Personaje que se dedica a las variedades
(Véase en Wikipedia Norma Duval).
The “Top 100 most popular Facebook pages in the world 2011″, for instance, evidences that comedy pages like comedy shows or comedians are among those who have more fans on this social network. These are some examples: Family Guy, South Park and The Simpsons, which have around 30.000.000 fans (23/10/2011). This means Facebook users search for humour and funny pages, as they want to entertain and amuse themselves while using the web. This may be one of the reasons why Dani Martinez is such a success on Facebook and other social networks.
In 5 Proven Twitter Marketing Strategies by Todd Wasserman (2011.06.22), five ways of promoting a brand or individual are explained. Here you have one of their tips: using hastaghs.
While “follow us on Twitter” messages from marketers appear ubiquitous, hashtags can be more effective.
Dani Martínez follows this strategy and uses both national and worldwyde trending topics and hastaghs for his own promotion. In fact, he has started some hastaghs that eventually become TT in Spain, for instance: #queprefieres.
In a nutshell, Dani Martínez has developed a really effective marketing strategy via social networks that is making him nationally well-known. He has actually taken into account experts such as Claire Jarrett´s, British online marketing consultant, statements:
Corporations have begun to acknowledge the importance of social media sites in making a mark in the business field. All the latest launches, announcements and other ongoing incidents related to a company are now announced through these social media sites.
- Picture from: Quique Rodrígez (2011-01-11) Entrevista a Dani Martínez (Tonterías Las Justas) . In a Fuego lento, retrieved 2011.11.25 from http://www.afuegolento.com/noticias/cocina/entrevista/9196/entrevista/dani/martinez/tonterias/justas
- Todd Wasserman (2011.06.22)5 Proven Twitter Marketing Strategies. In Mashable, retrieved 2011.11.06 from http://mashable.com/2011/06/22/twitter-marketing-guide/#175633-Use-Your-Hashtags
- Antony Mayfield (2010.10.7). 8 Quick Tips for Developing a Facebook Marketing Strategy. In Mashable Retreived 2010.12.24 from http://mashable.com/2010/10/07/facebook-marketing-tips/
- Clare jarret (2010.12.21) An Insite Into Social Media Sites. In RINF News, retrieved 2011.11.25 from http://rinf.com/alt-news/social-media-2/an-insight-into-social-media-sites/9986/
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