Every tweet is a waterfall: Coldplay on the net

Social Networks have turned upside down the way brands interact with customers. Today, we could say that participating actively in social networks is almost essential to succeed in business. Coldplay band is aware of the relavance the Internet has, and so has developed a commincation strategy that enables their music to be advertised on the net.

Susan Payton ” Whether it’s you or someone else at your company, you need to dedicate someone to social media strategy.“

Spanish general elections 2011 and politicians Twitter attempt to win followers (and voters)

Since Zapatero made public last July that the elections would be brought forward, the candidates from the different parties have been giving particular importance to Microblogging usage, specially on Twitter. Candidates have been tweeting what they were doing or, what they intended to do, if they reached the power. The Nielsen Study has analyzed the Twitter accounts of Alfredo Perez Rubalcaba (PSOE) and Mariano Rajoy (PP) and shows that both politicians twitters were quite inexpressive and not too well developed. Ester Mascaró, looking through the Study, confirms that both accounts were not optimized.