PepsiCo Inc., a model company in web communication

Are social networks relevant in business communications?

The success of social networking is undeniable with 550 million users of Facebook, 2,000 million YouTube videos watched per day and 65 million tweets per day. These figures show the potential of social networking and the Internet for marketing purposes. No other advertising medium provides the same potential and nowhere but the Internet do users share such a wide range of personal information.

Experts such as Claire Jarrett, British online marketing consultant,and Chris Brogan, renowned consultant on social software technologies and business communications firmly support this perspective.

Can anyone learn Chinese?

Nowadays, Chinese is the mother language of nearly 1/4 of the world’s population, and Chinese speakers spread throughout the 5 continents. Hence the increasing interest in learning how to speak Mandarin Chinese. However, this is easier said than done. John Padsen, Shanghai-based linguist and founder of AllSet Learning says that learning Chinese is one of the hardest things he has ever done.

Friendship In Facebook: Is It Possible?

Over the last years, there has been some discussion about the quality of friendship on social networks such as Twitter and Facebook. Hence the importance of analysing the meaning of the word. Michael Austin, Assistant Professor of Philosophy at Eastern Kentucky University, has related this topic with Aristotle´s concept of the term “friendship”.