BBC’s Web Communication Plan

The BBC is the principal public service transmitted in the United Kingdom. Moreover, it is the largest broadcasting corporative in the world. Its global success is partly due to its ability and willingness to adapt to new technologies, such as digital networks. This attitude responds to the increasingly demand of an interactive and participant communication in mass media. According to Peter Horrock, the new director of BBC World Service, today social media [...] provides journalists with a wider range of opinion, and gives them access to a whole range of voices.

Facebook groups and pages

Digital Networking has recently become a world-wide phenomenon. Facebook is one of the most used social network with more than 500 million active users. It provides them several ways to share information. Apart from creating a personal profile, users may join common Groups and become fan of Pages related to their interests. But, what are Facebook Groups and Pages? According to Howard Greenstain these two concepts may turn out to be confusing. In order to clarify their meaning and function, I am going to give the definitions of some useful concepts.

In the skin of a lion

Michael Ondaatje‘s In the skin of a lion is a re-evaluation of Toronto’s history. Throughout the novel the reader is told about several public works carried out during the early 20^th century, such as the Bloor Street Viaduct and the Water Treatment Plant. The depiction of these landmarks, however, is made from the perspective of the European migrants who moved to Canada. While the official records seem to highlight the role of powerful dignitaries, M. Ondaatje focuses on those who remained “invisible”. The author vindicates the labour of the immigrants who participated in the construction of the city and gives them voice.