The Coca-Cola company, like most companies uses the social networks to advertise their products. According to an article published by Betsy Brottlud, the director of marketing and editorial at Resource Nation, an online company that connects businesses with local and national vendors, “Companies use social networking to gain credibility, foster employee relationships, build a forum for communication with customers, and in most cases, boost sales”. Coca-Cola has its own web page, in which you can see all the products and brands that this company owns, the latest news, the investors, the annual revenues as well as a blog in which you can leave your opinion.
Students studying a degree in Modern languages must choose a second language between the ones which The University of Deusto offers, including Chinese, German, Italian and French. In all the languages you start from the beginning. Last year, the book used in the German Language was Schritte International 1 written by Daniela Niebisch, Sylvette Penning-Hiemstra, Franz Specht, Monika Bovermann and Monika Reimann, and in the second year the book we are using is the sequel of the former called Schrritte International 2.
There are lots of reasons why studying German, as The Goethe-Insitut, a public German cultural institution which encourages the knowledge of the German language abroad as well as teaching the German culture and traditions, explains:
“Whatever plans you may have for the future, knowledge of German will increase your options. When you learn German you acquire a range of skills which can improve the quality of both your work and private life: Business, The global career, Tourism and hospitality industry, Science and Research, Communication, Cultural understanding…”. Read more…