¿Qué significa eso de “Content Curation”?

Content Curation es el acto de descubrir, recopilar y presentar contenido digital en torno a un tema en especial. Aunque todavía parezca estar a años luz de nosotros, resulta que se está convirtiendo en un producto principal de marketing para muchas compañías con una reputada presencia online.

A diferencia del marketing del contenido, la curación de contenido incluye el acumular contenido sustraído de diversas fuentes y el entregarla de una manera organizada. Por ejemplo, un curador de contenido no es necesariamente responsable de crear nuevo contenido pero si de encontrar contenido relevante que concierna a una categoría específica y de canalizar esta información a lectores.

En definitiva, la curación de contenido nos rodea. Puede tomar la forma de un feed RSS, es decir, links publicados en blogs, medios sociales o noticieros digitales tales como ECDaily. Tampoco hay limites cuando se trata del tipo de contenido. Vídeos, artículos, imágenes, canciones o cualquier contenido digital puede ser compartido y curado.

Según Eileen Mullan, muchos de nosotros hemos estado años participando en la curación de contenido sin apenas saberlo. Culquiera con un feed de Facebook o Twitter ha experimentado la curación de contenido. Otros ejemplos incluyen conocidas destinaciones online como Delicious y Digg, siendo las dos páginas de social bookmarking que permiten a los usuarios compartir contenido y votar si esta es interesante o no, Alltop.com, una página que recolecta titulares sobre las las más recientes noticias de las mejores páginas web y blogs especializadas en cada tema, o incluso los canales de televisión locales, los cuales utilizan istorias de otras fuentes y las anuncian como propias.

Aunque la curación de contenido pueda parecer información al alcance de cualquiera, Eileen Mullan recomienda algunas reglas clave que un curador de contenido debería cumplir para lograr el éxito. RightMixMarketing apostilla que no publicar un link con la fuente, usar curación automatizada, o agregación de contenido, que a veces lleva a una curación pobre, o incluso centrarse en la cantidad más que en la calidad pueden llevar al fracaso de la curación de contenido.

También existe el peligro de confiar solamente en la curación de contenido en lugar de mezclar esta técnica de mercado con la creación de nuevo contenido. Como dice Eric Savitz, “las herramientas de curación de contenido que permitan la curación y el contenido original son imperativas para la fórmula exitosa”. Forbes.com recomienda mezclar el contenido original con contenido curado para tener el mayor éxito a la hora de practicar la curación de contenido.

Referencias:

• Alltop.com. Sacado de http://www.alltop.com
• Delicious. Sacado de http://www.delicious.com
• Digg. Sacado de http://www.digg.com
• ECDaily. Sacado de http://www.ecdaily.com
• Forbes.com. Sacado de http://www.forbes.com/
• Mullan, E. (30.11.11) What is Content Curation? Sacado de http://www.econtentmag.com/Articles/ArticleReader.aspx?ArticleID=79167
• RightMixMarketing. Sacado de http://www.rightmixmarketing.com
• Savit, E. (31.10.11) Winning The SEO Battle Through Content Curation. Sacado de http://www.forbes.com/sites/ciocentral/2011/10/31/winning-the-seo-battle-through-content-curation/

“Clockwork Orange”: Kubrick’s full of surprises

Everyone can seat around and enjoy themselves while watching Stanley Kubrick’s masterpiece “The Clockwork Orange”, but the truth is that few can make out the meticulous details which were thoroughly put on by this connoisseur of the cinema. From the very introduction to the ending scene, the film is jammed with impressive footages making reference to a whole series of phenomena related to the film. As a matter of fact, tepasmas.com, a web site which offers wide and accurate explanations to all these references, can be considered among the best and more relevant resources when carrying out a work on subliminal messages in Kubrick’s “The Clockwork Orange”.

To start with, some places seem to be recurrent for Kubrick. The bar in which the film opens, for instance, is the same one appearing in the distinguished Scottish film “Trainspotting”. The name of the place is “Voloko bar” and it does actually exist, being established in Liverpool, UK.

Marc P. Bradley’s view of British colonialism in India

Marc P. Bradley is a professor of International History at The University of Chicago and the author of book such as Vietnam at War: The Search for Meaning and Imagining Vietnam and America: The Making of Postcolonial Vietnam, 1919-1950. This is his view on British colonialism in India:

“Historians have achieved no consensus in their judgments of the character and consequences of the British raj. In the broadest sense, the issues in dispute might be summed up by the question: Was British rule in India destructive or creative? Was its essence the exploitation and the impoverishment of the country for the benefit of alien rulers? Or, in contrast, did British rule serve to infuse a new dynamism into a hitherto stagnant and backward society, and to lay the essential groundwork for India’s ultimate modernization? Finally, is it possible that British rule was both destructive and creative at the same time?”

In fact, a great deal of scholars over the world have written about the British Colonialism and what impact it had especially on Indian world. However, they never came to a general agreement wether this was a positive or negative fact. That is to say, wether it provided the country with rich cultural variety and an advanced society or it just left it for the worse.

The Hellacopters and their web communication strategy

The Hellacopters, a successful Swedish rock band from the nineties, are active in social networks and microblogging (Twitter, Facebook, Myspace… ) Along their not-too-long career they have become one of the most successful bands in the international hard rock sphere, even though they come from a non-English-speaking country. Due to the popularity they have earned they like to be constantly in touch with their fans.

They seem to folow Seth Godin, a bestselling author, entrepreneur and agent of change in music industry

“The music business is changing and successful artists have to build a tribe, and this is done through engagement and personal interaction. More and more artists are taking over the business part of the profession and handling their own marketing and communications.”

William Arruda and Kirsten Dixson: Beware that people are googling you

William Arruda and Kirsten Dixson, personal branding consultants, point out:

People are googling you. People who matter—colleagues, employees, managers, clients, hiring managers and executive recruiters—are making judgments about you based on what they find online.